PhotoAlchemy is the brainchild of Priyanka Daga, an award winning Photography graduate from Goldsmith’s University, London. It was inspired by a discussion with a cousin and friend and fuelled by the quaint charm and aesthetics of the rundown coffee shop at Kolkata they were sitting in 2 years ago. Priyanka has always looked for the unorthodox beauty in everything. She began discovering the magic of photography when she used it as a source of inspiration during her foundation course of design studies.
She soon found that she could express the subtle elegance she saw in every object and situation through photographs. Driven by the desire to find more beauty, unexpected truth and love in her frames, she decided that Photography was her true calling and did a Master’s in Art Photography at Goldsmiths University of London. Priyanka is a true-blue Libran, indecisive but with a passion for a variety of things. A die-hard vegetarian, she is a big fan of her Mother and her family, and loves her dog Ferro. Work to her issimply about her camera and camera work! Priyanka believes in living life “differently”. She remains true to her idea of finding beauty in unexpected places has a passion for amphibian and reptilian figures.